ACCLIMATION GENERATION: A BOLD WARNING ABOUT CLIMATE CHANGE
Billie Eilish is the voice of generation Z, a group of young people living in an age on the cusp of climate disaster. Billie’s song, “All The Good Girls Go To Hell” takes a bold an unapologetic approach to reminding the world that we are experiencing serious effects of climate change. Using the song’s lyrics, this typography driven campaign aims to incite action for a better future.
Tour poster representing 6 key wild fire location in California’s record breaking 2018 fire season.
Using Spotify’s storyline and canvas features to share artist’s concept strengthens messaging and utilizes digital communication tools often used by Gen Z.
OOH inspired by design of emergency alert systems. Digital displays use location data to turn heads and alarm viewers on climate related disasters that are happening within close proximity.