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Safehaven is a non-profit located in Toronto that specializes in residential and respite care for people with complex care needs.
Safehaven wanted to elevate their brand identity to reflect who they are and the expert level of care they provide. While maintaining their welcoming community feel, the brand was given a bold new look backed by a powerful message of equality, independence and belonging.
Art Direction & Design: Devin McGregor & Ted Pedro
Copywriting: Jayne Stymiest