Audi Haus — Experiential + Digital Content
Audi Canada returned to the 2025 Canadian International Auto Show with "Audi Haus," a jaw-dropping experiential installation that redefined what a showroom could be. Beneath the Toronto Convention Centre in an almost forgotten space, Audi Haus turned constraint into creativity—blending brutalism with beauty.
Designed in collaboration with renowned architect Omar Gandhi, the space took inspiration from Berlin’s Mausbunker and Audi’s own design aesthetic to become a “garage of the future.” Curved concrete walls, sculptural platforms, and theatrical lighting turned every detail into an expression of the tension between legacy and innovation, understatement and presence.
More than just a backdrop for eight new vehicle reveals, Audi Haus became a statement—an immersive, architectural embodiment of the brand’s future, designed to move people.
Completed at Narrative XPR